What Do Tainted Milk and Ad Fraud Have in Common?

Ad Fraud Image

By Kirk McDonald, President, PubMatic

What do the food and digital advertising supply chains have in common? To most, it may seem like nothing; but, perhaps surprisingly, there are numerous direct parallels that can be drawn between them primarily around complexity and potential quality issues. These parallels are increasingly useful in understanding how both industries can conquer their biggest challenges.

Continue reading

The Perfect Marriage – Programmatic Advertising and Presidential Campaigns

political advertising

By Jaime Lefkowitz, Sr. Director of Mobile, PubMatic

With Super Tuesday behind us, and the primaries heating up, candidate’s ability to leverage the power of programmatic advertising has never been more critical. Hillary Clinton and Donald Trump have emerged as the frontrunners for their respective parties, but other contending candidates remain in the race, and they need to have the right strategy in place if they want to come within reach of the oval office.

Continue reading

A Deep Dive Into Header Bidding

Picture1

Last month, we hosted our first Publisher Academy of 2016 in London, our 16th so far. Designed to educate and empower publishers to make the most of their digital assets, this time, we delved into the much talked-about topic of header bidding. We kicked off the afternoon with a deep dive into the evolution of header bidding and the landscape as it stands today. This was followed by a view from the buy-side provided by guest speaker, Charlie Ashe, Head of Digital Strategy at VE Interactive, and we rounded off the session with two workshops to really help our publisher partners understand the what, when and why of header bidding.

Continue reading

The 4-1-1 on Private Marketplaces

PMP Blog Header

A Conversation with Hussain Rahim, Director of Product Marketing at PubMatic

Private marketplace (PMP) adoption continued to increase in 2015, and there are no signs of it slowing down in 2016. eMarketer estimates that PMP spending will reach $3.65 billion this year and grow 35% to a projected $4.93 billion by 2017. But like so many other fast-growing areas in digital advertising, there is some confusion that surrounds it. In order to shed some clarity on the subject, we sat down with Hussain Rahim, Director of Product Marketing at PubMatic to get some answers.

Continue reading

Come Visit Us at Mobile World Congress!

mobile world congress

The PubMatic team is on the ground at Mobile World Congress in Barcelona. We’re excited to make some new connections and reconnect with existing contacts during the conference. The PubMatic booth, located in Hall 8.1 – App Planet Stand 8.16E, is fresh with our new branding (more to come on that), and will be packed with team members throughout the week, so don’t hesitate to stop by and have a conversation!

Continue reading

3 Topics We’re Excited to Discuss at Mobile World Congress Next Week

mobile world congress

We are thrilled to return to Barcelona next week for Mobile World Congress, where PubMatic’s global mobile experts will be eager to discuss the top-of-mind issues for leaders in publishing, media and advertising today.

As we prepare for the conference, we wanted to share a brief preview of the top three focus areas we’re looking forward to discussing with attendees: effective monetization strategies for publishers, inspiring media buyer confidence and global mobile growth opportunities. Read more about these trends below, and we look forward to meeting with you at the conference to talk further.

To schedule a meeting with someone on our team, click here or visit our booth at Hall 8.1 – App Planet Stand 8.1E61.

Continue reading

5 Ways Publishers Can Make the Most of Real-Time Data

real-time data

As an increasing amount of data flows through the media industry, publishers need to understand how to make the most of this opportunity in their programmatic ad sales. A recent study from Forrester Consulting, Real-Time Data Analytics: Empowering Publishers To Make Better, Faster Decisions, reveals how publishers can make smarter, more informed business decisions that drive revenue growth. Below are five important steps that publishers can take to ensure they are capitalizing on real-time data: 

Continue reading

Taking Next Steps in the Global Programmatic Advertising Market

programmatic advertising

As the global advertising market continues to grow, more opportunities exist for publishers and advertisers to reach and interact with their audiences. According to eMarketer, the global digital advertising market currently stands at $198 billion, and is projected to grow to nearly $255 billon in 2018. More specifically, in mobile advertising, PubMatic’s Quarterly Mobile Index (QMI) found that the Europe, Middle East and Africa (EMEA) region saw an 82% increase, year-over-year, in monetized mobile impression volume in Q4 2015 and the Asia-Pacific (APAC) region saw a 524% increase, representing the fastest–growing global opportunity. Publishers and advertisers need a partner that will not only help them capitalize on this opportunity, but protect their most important asset – their relationship with their audiences.

Continue reading

PubMatic Innovators Build the Future of Programmatic in 36 Hours

Hackathon Blog Picture

On February 4th PubMatic’s second Hackathon kicked off across three of our global offices in Pune, India, Redwood City, California and New York City.  Creative minds began working excitedly as the sun began to rise. Most developers worked through the night and cranked code for thirty-two hours straight.

PubMatic’s Hackathon, dubbed “The Innovation Contest” brought employees with various skillsets (ranging from data science to Java) and across different functions (from product management to IT) together to form thirty-seven teams in total. 121 innovators came forward with their ideas to participate and build the most innovative technology in the industry. Ideas aligned with three key themes – the future of ad-tech, infrastructure optimization, and automation. Initiatives ranged from innovative ways of rendering multi-sized ads to building new analytics solutions.

Continue reading

5 Things You Didn’t Know About Header Bidding

header bidding

By Evan Krauss, VP Publisher Development, Americas and
Nishant Khatri, Director, Product Management

Over the last six months or so, header bidding has been a hot topic in ad tech industry circles, with headlines spanning from explanations of what header bidding is (e.g. WTF is header bidding) to strong arguments for or against the marketing tactic (e.g. 50 percent CPM uplift from header bidding and Publishers weigh the downsides to header bidding).

To level-set, header bidding is a programmatic advertising tactic implemented by a publisher to elicit more bids on its ad inventory. This is executed through an on-page piece of JavaScript code in the “header” of a publisher’s website—thus the term, “header” bidding. While this concept isn’t a new or remarkable breakthrough in innovation, some are heralding it as a game-changing booster of CPMs, while others are skeptical and wary of the effect the practice will have on page load times and technical upkeep.

Continue reading