Follow the Consumer: Creating a True Cross-Platform Experience

By Evan Krauss, VP Publisher Development, PubMatic

At the recent Ad Revenue Europe conference in London, cross-device marketing was top of mind for publishers. On the panel, “Mobile Video Your Time Has Come,” speakers agreed that the industry needs to stop treating mobile as a separate entity, similar to the way digital media was treated 10 years ago. Consumers are driving the changes, and the media industry needs to keep up.

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PubMatic Named Most Effective Advertising Technology Platform

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PubMatic was thrilled to be named the Most Effective Advertising Technology Platform at last week’s Effective Mobile Marketing Awards in London. The awards celebrate mobile excellence in services, products, campaigns and sectors and recognize leading brands, agencies and firms that are driving the transformation and advancement of mobile marketing.

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Looking to the future: getting ahead of real-time

Influence Dinner Blog Post 3

The Role of Technology

Last week we looked at the role of the consumer in today’s digital age, with the consensus being that the complete ‘brand’ experience has never been more important. Consumer interaction with technology has transformed, with more channels to consume media from, across several platforms, from a multitude of devices. This has led to a lack of loyalty from consumers, and a growing importance for publishers to deliver the right experience for their audience.

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Looking to the future: getting ahead of real-time

Influence Dinner Blog Post 2

The Role of the Consumer

The media landscape has changed – driven by the consumer’s need for real-time, personalised brand communication delivered in the most contextual way – be that time, location or device. We know people are spending more time online – an Ofcom report launched earlier this year found that consumers spend twice as much time ‘logged on’ as they did 10 years ago – and the knock-on effect on publishers has been huge.

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PubMatic Ranked for the Fourth Consecutive Year on Deloitte’s 2015 Technology Fast 500™

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PubMatic is excited to announce that for the fourth year in a row it was included on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. The recognition showcases PubMatic’s 318 percent revenue growth from 2011 to 2014.

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Optimizing Publisher Inventory One Impression at a Time

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By Evan Krauss, VP Publisher Development, Americas and
Nishant Khatri, Director, Product Management

It’s been well established that the inefficiencies brought on by the legacy “waterfall” have cost publishers significantly both monetarily and operationally. But even as new ad serving technologies have emerged to solve for these inadequacies, many publishers are still grappling with major challenges around outdated inventory allocation methodologies. PubMatic today released a white paper, entitled Decision Manager: Your Inventory. Your Rules., which outlines the key challenges and solutions in inventory management and monetization, and describes how publishers can leverage a technology platform to realize the full potential of their digital assets.

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Looking to the future: getting ahead of real-time

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What does the new world of publishing look like? In this increasingly digital era, the definition of what makes a publisher is constantly changing. Why? Because technology accelerates everything – including the media business. Publishers and advertisers are now operating in a real-time world where the number of devices, content and ad impressions keep increasing daily. Yet even as content stretches towards the infinite, consumer attention remains finite.

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Ad Revenue 2015: The Publishing Industry’s “Real-Time” Equation

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PubMatic’s Quarterly Mobile Index revealed that due to the rise in mobile media consumption, mobile optimization (i.e. the transition to mobile-friendly websites) is progressing at a breakneck speed, and the quality of mobile advertising is improving. This trend was a key topic of discussion during the 2015 Ad Revenue Conference last month, where more than 700 agency, media, technology and publishing executives gathered in New York and London to discuss the challenges and trends in the ad buying and selling space.

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Going Once…Going Twice… SOLD to the Header Bidder!

By Evan Krauss, VP Publisher Development, Americas

At the recent Ad Revenue Europe conference in London a group of senior publisher executives debated the current state of inventory allocation, and how publishers view the legacy waterfall and the more current header bidding technologies. During the panel, Ed Thomas, Head of Audience for Skimlinks, stated, “We’re working with publishers to identify what that loss [from using waterfalls] looks like, and in some cases it’s colossal – as much as 50%.” Although the waterfall tactic—i.e. when a publisher’s ad server sequentially calls on demand sources in predetermined priority—once seemed like a logical solution for yield management, in practice, waterfalls lead to lost revenue and operational inefficiencies.

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Ad Revenue Europe 2015: Getting Ahead of Real-Time

 ad revenue conference

Last Thursday PubMatic convened 300 agency, media, technology and publishing executives for our third annual Ad Revenue Europe event in London. Over the past few years publishers and buyers have grown to accept advertising technology and programmatic workflows as an integral part of their strategies. Now, as consumers increasingly jump between devices, the industry is figuring out ways to remain a relevant and a valuable part of the consumer experience by getting back to the core of advertising – good storytelling.

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