PubMatic is excited to announce that Paul Gubbins is joining the company as Country Manager for the United Kingdom (U.K.). Gubbins is tasked with increasing spend with key agency trading desks, programmatic buying units and demand side platforms (DSPs) as well as being responsible for developing new premium publisher relationships for the company, with a particular focus on growing and monetising mobile and video inventory. Gubbins will be based in London and report to Bill Swanson, vice president of EMEA at PubMatic.
With nearly 16 years’ experience in publishing including early roles at Thomson Reuters, Independent News & Media, City AM and The Telegraph Group, Gubbins became an early adopter of programmatic when he joined StrikeAd, one of the first mobile DSPs, in 2010. Most recently, he held a senior commercial role at Millennial Media EMEA, where he was responsible for leading their strategic buy-side programmatic partnerships.
The U.K. is a key market for PubMatic and an acknowledged leader in programmatic adoption. Magna Global recently stated that while it was second to the United States in relation to the amount of overall programmatic spend, it is the worldwide leader in terms of programmatic penetration. Underscoring its leadership in mobile, PubMatic was awarded the Most Effective Advertising Technology Platform at the prestigious Effective Mobile Marketing Awards in the UK. With publishers such as The Economist, Haymarket, Vice, Northern & Shell, National Rail Enquiries, RightMove and The Spectator, the company is looking to further grow its premium portfolio while increasing its engagement with key demand partners.
“We are delighted that Paul is joining the PubMatic UK team,” said Swanson. Paul is a proven performer who brings with him a wealth of experience. In particular, his knowledge of the buy and sell side in the mobile and video arena solidifies PubMatic’s mission of having key talent to work in partnership with our customers. Paul’s focus on market development is without question, and it is great to have him on board.”
Commenting on his appointment, Gubbins said, “Having worked in the programmatic sector since 2010, I have been privileged to witness from the intersection of managed and automated media buys the importance of both ‘service & product’ regardless of the buy or sell hat you may be wearing. As a leading provider of marketing automation software to publishers, one of the first to market with header bidding and early adopter of programmatic direct, PubMatic has a strong reputation for supplying ‘service & product’ and I am excited to be able to help take this proven approach and apply it with the same level of success to our buy-side partners.”