PubMatic is excited to announce that for the fourth year in a row it was included on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. The recognition showcases PubMatic’s 318 percent revenue growth from 2011 to 2014.
Strong performance underscores PubMatic’s value-add to publishers as they navigate a rapidly-evolving media landscape. One key trend over the past five years is an increase in mobile consumption, spinning the publishing industry into a mobile revolution. In fact, eMarketer predicts the global mobile advertising market will reach $198.8 billion in the next three years. This recent mobile momentum has been a major driver for PubMatic’s growth, providing a 200 percent jump in the first half of 2015. Other drivers include growing adoption of marketing automation platforms by publishers and advertisers and demand for business intelligence technology.
Additionally, PubMatic consistently innovates its solution offerings to quickly address the industry’s key concerns. In 2015, the company released the following technology:
• Decision Manager: Provides publishers with control and transparency over pricing and allocation of ad inventory. Since header bidding has stolen the spot light in the advertising and publishing space lately, learn everything you need to know about it in our white paper here.
• Media Buyer Console: Enables buyers to quickly discover qualified inventory across all available formats and channels in private marketplaces (PMPs) and provides audience discovery tools such as audience matching and inventory discovery.
• Private Marketplace solution: Streamlines publisher sales operations workflows, while providing insights into more effective methods for controlling, managing and packaging premium audience and inventory for sale to media buyers through a single unified platform.
• Brand Shield: Creates a safe and transparent bid environment for publishers and buyers.
Overall, Deloitte’s 2015 Technology Fast 500™ encompasses companies that achieved revenue growth ranging from 109 percent to 21,984 percent from 2011 to 2014, with an average growth of 850 percent. PubMatic is honored to be recognized as one of the fastest growing companies in North America and looks forward to evolving with the needs of premium publishers as a trusted partner.