Each year, PubMatic identifies the key trends that are shaping the advertising marketplace and convenes leaders from advertising and publishing to examine the shifts in the media industry. Ad Revenue 2015 will focus on getting ahead of real-time. Advertising at the speed of real-time takes constant monitoring and fine-tuning to get it right, specifically in our constantly evolving, multi-screen, consumer-driven environment.
As the number of screens and formats multiply exponentially, effective automated strategies are more important than ever. An all-star lineup of industry leaders will explore strategies in mobile and video while discussing best practices in media monetization and providing a glimpse into what the advertising marketplace will look like over the next several years.
Featured speakers at Ad Revenue 2015 include Bloomberg Media CEO Justin B. Smith, MediaLink Chairman & CEO Michael Kassan and Pivotal Research Group Senior Analyst Brian Wieser. On stage, they will explore critical industry issues such as viewability, mobile advertising and real-time analytics.
Gathering industry veterans such as Smith, Kassan and Wieser provides publishers and advertisers the opportunity to gain insights from their expertise and understand the strategies that are driving successful businesses in the media and advertising industry. Ad Revenue 2015 will take place on Tuesday, October 13th at Pier Sixty and Chelsea Piers.
Request an invitation today and stay tuned for additional announcements as we approach the event.