Journey to the center of programmatic with PubMatic and discover our predictions for 2015 in PubMatic’s Programmatic Outlook Report. Our team couldn’t be more ecstatic to see PubMatic CEO Rajeev Goel and President Kirk McDonald featured in a cover wrap on the latest issue Advertising Age, celebrating the forthcoming launch of PubMatic’s first Programmatic Outlook Report.
As we move into an era where programmatic is part of nearly every aspect of media, we think it’s our responsibility to pause as 2014 closes and do our best to analyze where this dynamic industry is heading. So reserve your copy of the Programmatic Outlook Report here and find out about our predictions for programmatic in 2015.
Some highlights from our analysis:
- Programmatic isn’t the future, it’s here and it’s the new normal
- Programmatic is more than Real Time Bidding
- Mobile programmatic is the norm, but getting it right won’t be
- Publishers will lose sleep over tech giants’ walled gardens
- Is the ad fraud arms race winnable?