How Are You Taking Control? Highlights from PubMatic’s Ad Revenue 5

By Cindy Lee, Director of Product Marketing and Training, PubMatic

We’ve just wrapped up our best Ad Revenue conference to date!  Were you there? If you were, we thank you again for attending!  It was a fantastic day with over 300 leading publishers, agency executives, and marketers discussing the future of digital advertising.  Also, we can’t forget the amazing view over Central Park!

With the pace of change in media sales transforming how premium publishers must consider their approach to monetizing each and every impression, PubMatic President Kirk McDonald implored the audience to consider a very important question: “How are you taking control?”

Some of the recurring themes we heard throughout the day were: big data, Real-time bidding (RTB) moving to the direct sales channel, the continued importance of quality content, need for improved measurement, and the evolving talent required to be effective in the programmatic world.

Ad Revenue 5 also introduced a couple of brand new studies which can help you to understand the effect that RTB is having on the industry:

  • First, the consulting arm of Forrester Research presented results of a commissioned Total Economic Impact Study based upon composite data from 4 PubMatic clients.  The study revealed a three-year risk-adjusted ROI of 334%; 30% lift on eCPM for discretionary inventory through RTB; and 50% incremental lift by leveraging a Private Marketplace strategy with use of the PubMatic platform.  Click here to download the full report now.
  • Next, we presented results on a study conducted by research firm IDC and sponsored by PubMatic as an update to the oft cited study from 2011.  This study  included display, display RTB, mobile, mobile RTB, and Private Marketplace growth numbers for US, UK, France, Germany, and for the first time, China, and Japan.  It was unveiled that RTB is the fastest growing digital ad segment, predicted to increase to $13.9 billion in spending worldwide in 2016.  The study also indicated that RTB will outperform all other digital ad segments including mobile, video or social advertising. Download the full  report  here.

If you were unable to attend, or want to recapture the day, you can still catch up on the action from our live blog updates or on Twitter #adrev5 #PubMatic.  Full video coverage from the event is coming soon to pubmatic.com and to the event site, adrevenueconference.com.

We look forward to bringing you an even bigger and better Ad Revenue next year.  In the meantime, enjoy some photos from the day:

A packed house!

Rajeev Goel, CEO, PubMatic with opening remarks

Kirk McDonald, President, PubMatic, MC’s the event

Reggie Lau, Forrester, gives Total Economic Impact presentation

Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi gives keynote

Panel Dicussion moderated by Robin Steinberg, EVP, MD, Publishing & Digital Activatation, MediaVest USA

Chris Peacock, Executive Editor & VP, CNNMoney.com interviews Neal Shapiro, President & CEO, WNET

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