By Rajeev Goel, Co-Founder and CEO
We founded PubMatic to restore the balance of power between content creators and advertisers. Our superior tools enable publishers to take control of all of their inventory assets. Whether the ads are sold direct or through an automated process, on computers or wireless devices, PubMatic believes that quality content is worth a premium and that if it’s easier to sell — and buy — both publishers and advertisers benefit.
Through the platform we have created, PubMatic is proving a new automated, but human-informed business model for publishers. Our tools will enable publishers to not just survive but thrive in a world of limitless sources of undifferentiated media. The tools and the people together make us the only Strategic Selling Platform – yes, we know that “SSP” is most often defined as Sell Side Platform but we feel that falls short of what we actually do. We’re dedicated to helping quality content generate the ad revenue it deserves.
Thanks for looking into us on our new website — please come back for continuous innovations and insights into the dynamic world of interactive advertising. We’ll also be tweeting (@PubMatic) and posting updates to our LinkedIn (Click here) and Facebook page which we hope you will *like* (www.facebook.com/PubMatic). We’re thrilled to be here helping publishers make the most of all of their digital assets. Our new brand promise encapsulates what PubMatic is now and will be into the future:
Every Ad. Every Sales Channel. Every Screen. One Platform. PubMatic.