Infographic: Maximizing Mobile Moments

Insights from PubMatic’s Q2 2016 Quarterly Mobile Index

In the digital media industry, we constantly hear about the “mobile-first consumer” – the person who expects immediate access to information in the palm of his or her hand, whether at home or on the go.

We know that consumer behavior continues to shift towards this small screen—in fact, comScore reported[1] earlier this year that audiences now spend more time consuming media via mobile than they do on desktop devices. This raises the question of how publishers and media buyers can ensure that they are maximizing the potential of these high-value mobile moments?

The PubMatic platform, SEVEN, gives us access to terabytes of data , and we leverage this vast information set to identify trends around emerging media practices to help the digital media industry stay ahead of shifting content and advertising consumption behaviors. For the past year, our proprietary research report, the Quarterly Mobile Index (QMI), has provided publishers and buyers alike with helpful insights around mobile advertising. The Q2 2016 QMI can be downloaded here.

To complement the full QMI report, we’ve also put together “Maximizing Mobile Moments,” an infographic that outlines the three key trends identified in this edition of the QMI.

Be sure to check out the infographic, as well as the full report, which provides both publishers and media buyers with the information they need to maximize the effectiveness of their mobile strategies.

Q2 2016 QMI Infographic

[1] http://www.businessinsider.com/people-now-spend-more-internet-time-on-mobile-than-desktops-or-laptops-2016-4

PubMatic Launches SEVEN

Heading to Dmexco this week? Be sure to stop by the PubMatic Booth, Hall 8, Aisle C069 to find out about our latest product launch: SEVEN, PubMatic’s comprehensive revenue management platform that gives publishers full control of their digital assets and gives media buyers the ability to purchase verified audiences and premium inventory at scale across all screens, channels and formats.

The SEVEN platform provides solutions for:

  • Holistic management of ad decisioning;
  • Automating the buying and selling of inventory;
  • Managing quality control and compliance;
  • Providing real-time data and analytics.

SEVEN encompasses both PubMatic’s existing offerings–including its SSP, RTB, PMP, Analytics, Header Bidding, Curated Audiences, and more,–as well as new solutions including the Unified Ad Server and OpenWrap, within these four solution areas.

PubMatic’s Unified Ad Server is the first built specifically to enable seamless workflow across all ad revenue channels, whether guaranteed direct sold campaigns, private marketplace, private marketplace guaranteed, automated guaranteed, open exchange or integrated wrapper. With PubMatic’s Unified Ad Server, publishers now have the ability to:

  • Manage programmatic and non-programmatic inventory from a single view;
  • Optimize revenue across sales channels without jeopardizing guarantees or brand control requirements;
  • Access enterprise-grade analytics with real-time data and insights.

“It’s great to see companies like PubMatic developing the ability for publishers like us to optimize revenue across channels—especially without sacrificing guarantees,” said Stefan Carlsson, Head of Programmatic at Bonnier Tidskrifter. “With the launch of SEVEN it’s clear that they have a lot more in store as well.”

To find out more about SEVEN, visit www.PubMatic.com or visit the team at Dmexco this week at the PubMatic Booth, Hall 8 Aisle C069.

DSPs: Do You Know How Header Bidding is Impacting Your Campaigns?

PubMatic’s new Header Bidding Extension Object will help you find out

Clearly, header bidding is here to stay. The rapid adoption of this programmatic tactic and its universal acceptance is testament to its ability to return the power of ad decisioning to publishers while also helping buyers segment and target their audiences more effectively. However, the buy-side has struggled to quantify the impact that header bidding has on their business.

In order to help the entire ad tech ecosystem make sense of header bidding and its impact on inventory pricing and performance, PubMatic is excited to launch our Header Bidding Extension Object, which will allow all Demand Side Platforms transacting over the PubMatic platform automatically to determine whether or not an impression is header bidding enabled.

As the header bidding landscape continues to become more complex – with waterfall-based impressions competing directly with header-tag impressions and server-to-server API impressions within a single campaign – increasingly DSPs are searching for streamlined access to the data they need to measure the impact of header bidding-enabled inventory on their campaigns.

Today, DSPs are forced to request specific information on integration types from each of their partners manually, a stark contrast to the automation and efficiency that is central to the programmatic landscape. DSPs need to be able to analyze each type of impression more accurately in order to bid, target and report effectively.

PubMatic’s Header Bidding Extension Object is an addition to the OpenRTB protocol that allows us to send information programmatically within a bid request to provide a DSP with valuable insight into whether or not each opportunity is header-enabled.

The Header Bidding Extension Object release follows the launch of our enterprise-grade Wrapper Solution earlier this year, continuing PubMatic’s track record of innovation in the space and our continued efforts to move header bidding from “hack” to a standardized and measurable part of the programmatic ecosystem.

Reach out to your PubMatic rep to find out more or to get this feature enabled for your DSP.

Hussain Rahim is Director of Product Marketing at PubMatic

Don’t Miss PubMatic’s Exclusive Content at Dmexco

14089146_1266758856682227_4173446563840290761_n

Finalizing your plans for Dmexco? Don’t miss our exclusive content sessions, featuring guest speakers and PubMatic programmatic experts discussing some of the hottest topics facing media buyers and sellers today, including:

  • Mobile web monetization;
  • Executing header bidding tactics;
  • Consequences of living in a digital media duopoly dominated by players like Facebook and Google.

Stop by the PubMatic booth in Hall 8, Aisle C069 for the following conversations:

will-king_voluum

Will King, Commercial Director, Voluum

The Mobile Web is Dead. Long Live the Mobile Web.
Wed, 14 Sept. 11:00 – 11:30
Thurs, 15 Sept. 15:30 – 16:00

With consumers spending as much as 85 percent of their mobile time immersed in apps, how can publishers really make money from their mobile websites?

Join Will King, Commercial Director at Voluum, and PubMatic’s UK Country Manager Paul Gubbins as they discuss what publishers need to think about and do in order to maximize the value of their mobile web inventory, and how they’re helping advertisers take advantage of this opportunity to speak to the highly engaged mobile audience.

Header Bidding Power Hour
Wed., 14 Sept. 14:30-15:30
Thurs., 15 Sept. 13:00-14:00

By now we’re all familiar with header bidding’s widespread adoption and how it can benefit publishers, but what benefits do header bidding and wrapper solutions provide for media buyers? How will header bidding evolve beyond a necessary hack to a standardized, measurable part of the programmatic ecosystem?

Stop by our Header Bidding Power Hour for an opportunity to ask any of PubMatic’s programmatic experts all of your questions about header bidding, wrapper solutions, server-side solutions, and what they mean for publishers and media buyers today and in the future.

amir-malik

Amir Malik, Programmatic Director, Trinity Mirror

Publishers: Who’s Really in Control?
Wed., 14 Sept. 16:00-16:30
Thurs., 15 Sept. 11:00-11:30

With forecasts predicting that 85% of all incremental digital revenue will be spent with either Facebook or Google, publishers are faced with the troubling question of who is really in control of their digital strategy—and their most valuable asset, the consumer connection.

Join Amir Malik, Director of Programmatic and Digital at Trinity Mirror, and PubMatic President Kirk McDonald as they take a hard look at the impact of living in a digital media duopoly, what this means for publishers today and in the future, as well as what they can do now to take back control.

Find out more by following PubMatic on Twitter, Facebook, or LinkedIn.

PubMatic Empowers Buyers to Discover Global Audiences

New Logo

PubMatic today announced the launch of Private Marketplace Guaranteed (PMP-G) deals that bring together the certainty and premium audiences of direct deals to the advanced audience targeting of programmatic. Additionally, buyers using PubMatic Curated Audiences capabilities can now segment and target audiences at scale in the same guaranteed environment with the packaging of multiple private marketplace (PMP) offers from various publishers, all under a multi-publisher single deal ID.

Continue reading

Crafting Mobile Moments: The Union Between Creativity and Automation

MPOV3SLIDER060816

The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.

Continue reading

How to Leverage PubMatic’s Windows SDK to Scale Monetization Across Devices

header bidding

When developers and publishers work with Software Development Kits (SDKs), they typically think of mobile-specific applications. However, since the Windows 10 app is device-agnostic, PubMatic built a Windows SDK that can incorporate ads into Windows apps across devices, not just on mobile, helping developers and publishers scale monetization of their app inventory.

Continue reading