Infographic: How to Optimize Advertising in the Increasingly Mobile World

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When mobile adoption and usage first exploded over a decade ago, most publishers and advertisers simply reformatted desktop content into smaller versions for mobile devices, which was not up to consumer expectations. However, throughout the past decade, the media and advertising industry has been steadily creating more compelling and engaging mobile experiences.

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PubMatic Empowers Buyers to Discover Global Audiences

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PubMatic today announced the launch of Private Marketplace Guaranteed (PMP-G) deals that bring together the certainty and premium audiences of direct deals to the advanced audience targeting of programmatic. Additionally, buyers using PubMatic Curated Audiences capabilities can now segment and target audiences at scale in the same guaranteed environment with the packaging of multiple private marketplace (PMP) offers from various publishers, all under a multi-publisher single deal ID.

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Crafting Mobile Moments: The Union Between Creativity and Automation

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The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.

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How to Leverage PubMatic’s Windows SDK to Scale Monetization Across Devices

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When developers and publishers work with Software Development Kits (SDKs), they typically think of mobile-specific applications. However, since the Windows 10 app is device-agnostic, PubMatic built a Windows SDK that can incorporate ads into Windows apps across devices, not just on mobile, helping developers and publishers scale monetization of their app inventory.

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How PubMatic Helped Swedish Publisher Consortium Adapt ADX Grow Private Marketplace Revenue

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In recent months, publisher consortiums have gained significant traction as publishers seek to offer brand advertisers premium content and audiences at scale. Publishers have been forced to compete with digital giants that are eating up more and more ad spend because of their ability to scale audience based buying. According to eMarketer, 54% of total digital ad spend is projected to go to Facebook and Google by 2018.

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Case Study: Growing Publisher Revenue Through Header Bidding

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The shift toward header bidding technologies for premium publishers has dominated programmatic discussions for obvious reasons – increases in revenue and yield, optimized impressions and more control over inventory. The overwhelmingly positive impact of header bidding can be seen not only overall on PubMatic’s platform, where premium publishers see 53% higher CPMs, on average, but also across major content verticals, including news, retail / e-commerce, financial information and entertainment & lifestyle.

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PubMatic’s Wrapper Solution is Helping Premium Publishers Take Back Control of Monetization

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Earlier this month, PubMatic launched the industry’s first enterprise-grade wrapper solution for publishers, which solves for the inefficiencies in header tag management and measurement in header bidding strategies. As premium publishers continue to rapidly adopt header bidding, they need a complete wrapper solution that enables the holistic management of all header bidding partners and provides a transparent, real-time view into bid activity and volume, monetization and latency metrics.

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